Enhancing the lives of pets to the degree in which they enrich the is the ultimate pursuit. At Dr. Elsey’s, we put heart, soul and science into the products—it’s all about pets, not profit. Every problem calls for a solution—whether it’s bringing a fussy feline back to the box, keeping paws clean and free of dust, or fueling the ancestral dietary needs of the beloved pets. Dr. Elsey’s is dedicated to creating products that solve the complex needs of pet owners.

Dr. Elsey and his wife Kathy establish Precious Cat Inc. Dr. Elsey packs the clumping clay in gallon milk containers in a garage next to his clinic and sells his litter to clients at the clinic. Soon after, Dr. Elsey officially starts selling Classic, the first all-natural, superior clumping cat litter on the market.

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