When their dog, Blue, was diagnosed with cancer, Bill Bishop and his sons sought out the best pet food possible for their boy. Unable to find a natural option with high-quality ingredients, they created their own. With Blue Buffalo, they began to feed Blue like family — and have since inspired millions of Pet Parents to do the same.
Their promise to feed Blue the best food possible evolved into a whole new way of feeding pets. Healthy ingredients aren’t just a trend for us; they’re a part of the history. Since we started in 2003, we’ve always used high-quality natural ingredients with real meat first. Never any corn, wheat, or soy. And no poultry by-product meals. It’s been that way since day one. And it always will be.