A magical fin for the pet who’s part mischief, part myth, and all heart.

Our Charms let your pet’s personality shine, one charm at a time. Whether they’re a total snack, a silly goose, or just ridiculously cute, these hand-picked charms add instant style to any collar or tag. Made for both dogs and cats, each charm brings a little sparkle, sass, or sweetness to their look. From glitter hearts and smiley faces to mini mushrooms and tennis balls, our charm collection is full of fun, nostalgic, and trendy picks. Go solo or stack a few — it’s all about their (or your) vibe.